A panel of experts in an international journalism contest this fall honored UUP’s communications efforts with awards for writing, content and design.
The union’s membership magazine, a 30-second TV advertisement, Web site and annual legislative brochure were honored by the International Labor Communications Association (ILCA) for projects produced in 2006.
UUP’s TV spot “Making a Good University Great†won top honors in the broadcast category. The ad featured UUPers in various settings making the case for hiring more full-time faculty.
“Upbeat; good compositions, active backgrounds that convey a bustling educational setting,†the judges commented. “A lot of information is conveyed — both through verbal and visual means — in 30 seconds.†UUP Director of Communications Denyce Duncan Lacy oversaw production.
Other awards include:
• Saul Miller Award for best election coverage, second place, December 2006 issue of The Voice, by staff writers Donald Feldstein and Karen Mattison.
• Editorial excellence/special publications, second place, “Making a Good University Great†legislative brochure. “The cover photo is dramatic and the title is very good copywriting,†the judges wrote. “But what makes this a winner is that it manages to compress a set of budget and legislative priorities into an
8-inch by 15-inch trifold with good headlines.â€
• General excellence/Web site, second place, www.uupinfo.org. “Good balance of photos, text.â€
• Best design, third place, “Persistence pays,†The Voice, May/June 2006, cover photo and magazine design by Mattison. “Strong cover photo. Fine use of graphics and
well-cropped photos throughout the publication.â€
UUP adds these awards to a growing anthology of national and international honors, including six awards in 2007 from the AFT Communicators Network.
— Karen L. Mattison