All,
Attached you will find a bulletin board/newsletter/website promo that dovetails UUP’s new social media ad campaign (see description below), focused on securing an extra $65 million in the 2019-2020 state budget to close the TAP Gap. In addition to educating lawmakers, we’d like to get as many people as possible to send an e-letter to Albany.
A story about the social media ad is on our website. The following is a brief overview: The 30-second video ad, titled “Sixty Five,” runs through March 19. The ads target legislators, legislative staff, political insiders and others in Albany, using a mix of social media, geo-targeted ads focused on the state Capitol. Appearing on Connected TV, Facebook, Instagram and other social media outlets, the ads focus on UUP members, union-friendly households, educators, and pro-education advocates in the Capital Region area. Viewers are taken to a landing page on UUP’s website where they can send an electronic letter to their elected officials urging them to support full state funding of the Tuition Assistance Program.
in solidarity,
karen mattison
associate director of media relations and publications
518.640.6626 (direct line)
800.342.4206